Creative Ventures Into Telecoms Service Provider Business ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Tuesday, April 3, 2007

Creative Ventures Into Telecoms Service Provider Business

QALA go wirelessQala Singapore Pte Ltd, one of Singapore's largest, privately owned corporate Internet Service Providers (ISPs) which in a joint program with Microsoft and Hewlett Packard is focused on serving the business and corporate community has positioned itself as the premier solution provider offering small businesses an integrated package of Net access and technical services to reduce the overall cost of ownership.

Well, you may be thinking what the heck got this to do with Creative Labs?! See below on who is QALA and you will know the answers.

About QALA:
QALA is a next-generation telecommunications service provider that is empowering Asia Pacific's enterprise and residential markets by implementing a state-of-the art network infrastructure. Delivering a full suite of telecommunications and Internet services, QALA's mission is to provide customers with the complete experience of high-speed telecommunications access along with value-added services. QALA - which derives its name from "Quality Asian Local Access" - is a regional player delivering a full spectrum of services including affordable high-speed bandwidth, applications and rich content. QALA is a strategically placed operating company funded by leading technology venture capital firms including CREATIVE technology and Vertex Management

They offered services which caters to all including ADSL Broadband solutions Wireless LAN Solution in school environment, making education go wireless. There are also hosting solutions mainly for the business customers as well.

QALA promo
This joint program with big boys like Microsoft and HP is a good start. Microsoft and Creative Labs have been business partners long time ago when Windows 3.1 and soundblaster first started. This makes me understand why when Steve Jobs approached Creative Labs to ask them to produce a slimmer MP3 player for Apple, now known as iPod. Creative rejected, partly because Creative wanted its own line of MP3 players, they are very confident that time that they have the upper hand on this new emerging MP3 market. Also Microsoft and Apple have been long time business competitors, a partnership could not happen that time.

Any way, now Creative also become ipod friends by switching to ipod accessory maker after losing out to Apple iPod and Microsoft also launched its Zune MP3 players, directly competing with Creative Labs when Creative failed to win the MP3 market share. This is the realistic business world.

Well, Creative is not about soundblaster, webcam or MP3 players only. Their venture into telecommunication service provider business with wireless technology such as WIMAX may be the answer to the next WIFI or WIMAX capable Creative Zen Vision players!


Cell Phones said...

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