Singapore: Creative and California Fitness Bring X-Fi Quality Music to Fitness Enthusiasts During Workouts ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Tuesday, March 6, 2007

Singapore: Creative and California Fitness Bring X-Fi Quality Music to Fitness Enthusiasts During Workouts

Updated 22/03/07: This was the advertisement on our local Singapore newspaper. Noticed the Creative Vivid speakers? Its a partnership alright.

On 03 Mar 2007, Creative announced that an innovative partnership with California Fitness to bring X-Fi quality music to all fitness enthusiasts during their workouts at California Fitness Clubs in Singapore. From March 2007, the Creative Xmod will be installed in all 4 California Fitness Clubs located at Orchard Road, Raffles Place, Bugis Junction and Novena Square.
Based on the award-winning X-Fi Xtreme Fidelity audio technology, the Creative Xmod will dramatically improve the overall music listening experience of California Fitness Club members, thereby allowing them to enjoy a more enriching fitness workout session.

The Creative Xmod features X-Fi Crystalizer and X-Fi CMSS-3D, two key audio-enhancing features that make your music way better. X-Fi Crystalizer upconverts MP3 music by intelligently and selectively restoring the highs and lows such as the snare drums, basses, cymbals crashes and guitar plucking that had been damaged during the compression of MP3s. X-Fi CMSS-3D expands audio for superior headphone listening so that the music completely surrounds the listener like a multi-channel speaker system instead of sounding like it is stuck between the headphones.

California Fitness members will now be able to experience the incredible X-Fi technology while working out in its dance studios and spinning rooms. Selected treadmills will also be installed with the Creative Xmod where users simply need to connect their MP3 players and earphones to the device and their music will be instantly improved to Xtreme Fidelity standard.

"We always look for innovation that can enhance our members' experience. For example, music is an important part of exercising, especially during high-energy workouts. It controls the rhythm, intensity and "feel" of your workout sessions. We are delighted to deploy Creative Technology's X-Fi system in our clubs and bring our members a richer music experience." said Rod Bennar, Vice President of Singapore & Malaysia of California Fitness.

"Over 100 million people in the world today listen to MP3 music, be it in the gym, while commuting or at home. The Creative Xmod presents fitness enthusiasts a simple solution to restore the quality of their MP3 workout mixes. This candy-bar sized device is so easy to use - no installation required, and works with most MP3 players or other audio devices." said Melvin Seah, Marketing Manager, Creative Labs Asia.


Anonymous said...

Nice posting. Keep it up


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