Creative Sales Up, Apple iPod down ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Tuesday, May 15, 2007

Creative Sales Up, Apple iPod down

The retail sales figures are consolidated by NPD Group and it doesn't look good for . is catching up slowly *hooray* and its really slow from 2.7% to 3.6%. An increase in sales of 0.9%. In fact, is also gaining up on Apple iPod.

Its ubiquitous iPod player continued to lose market share, dropping below 70
percent for the first time in a year. SanDisk's Sansa took up the slack,
reaching 11.2 percent share in March. Creative, meanwhile, inched up its
portable media player share from 2.7 percent to 3.6.

Microsoft's sales is at status quo of 2.5% share, however, we are expecting a new version of Zune to be released. This will compete with the new Vision M to be released before Christmas 2007. Click here to read more on New flagship of Creative Labs MP3 Player to be launched after Zen Stone.

Microsoft's Zune stayed put at 2.5 percent share, but the company remains optimistic about its chances. The company believes it will eventually take the lead in the category once it releases new models and begins international sales. Rumors indicate Microsoft is preparing a new version of the Zune to improve upon the first generation device.

Click here for full article


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