Interview With Sim Wong Hoo, CEO of Creative Technology ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Thursday, May 17, 2007

Interview With Sim Wong Hoo, CEO of Creative Technology

Singapore very owned Sim Wong Hoo, founder, chairman and CEO of Creative Technology Ltd, is a notable Singapore entrepreneur. He is the creator of the well-known audio card and continues to strive to make his company the leading provider of multimedia products.

In this interview, he talks about the history of and current PDE products like , portable media centers, multimedia speakers, digital and web cameras, PC peripherals, graphics solutions, revolutionary music keyboards, and video & communications products.

Brief History of Creative Technology or better known as Creative Labs in America:
1981 : Set up Creative Technology in Singapore.
1986 : Created CUBIC, a multilingual, multimedia PC. However, it was announced recently in 2006 that Creative will be selling this unit to a 3rd party vendor.
1988 : Set up Creative Labs, in South Francisco, California and launch Creative Music system and then Game Blaster.
1989 : Introduced Sound Blaster.
1992 : Established Beijing Chuang Tong Multimedia Computer Ltd, a subsidiary in Beijing, and a ChineseSoftware Centre in Singapore.
1994 : Creative shares were launched under the Main Board of the Stock Exchange of Singapore. 1995 : Creative's worldwide manufacturing plant in Singapore was awarded the ISO 9002 certification.
1999 : Introduced the Creative NOMAD II portable digital audio player.
2001 : Launched the Creative Inspire speaker series
2007 : Launched the Creative's Accessory such as , i600 HiFi for iPod

"Best Of CES" awards for 4 consecutive years from 2003 to 2006:
2003 : Creative Prodikeys, a keyboard that taught users how to play music. It was given the TechTV "Best of CES" award, an industry-recognised award for consumer technology products.
2004 : ZEN Portable Media Centre
2005: ZEN MicroPhoto MP3 player
2006: Vision:M MP3 player

Creative investments in other US based companies:

  • US-based Ensoniq, E-MU® Systems,
  • Cambridge Soundworks,
  • Ectiva Inc. (formerly the NetMedia group from OPTi),
  • ShareVision® Technology,
  • Digicom Systems,
  • Silicon Engineering Inc. and
  • 3Dlabs.
  • Creative is also a shareholder in US-based Sigmatel, a Nasdaq-listed chip maker that supplies sound chips to manufacturers of MP3 players.


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