Creative @ IFA 2007, Berlin, Germany ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Monday, July 23, 2007

Creative @ IFA 2007, Berlin, Germany

Creative Labs IFA
Creative Labs to participates in IFA 2007, BERLIN, 31 August - 5 September. It is the world's largest consumer electronics trade show with 1,049 exhibitors and 212,494 visitors (2006). Yea, even bigger than US CES. The industry's number 1 order placement venue with a volume of EUR 2.5 billion. A trade show for both industry experts and the general public with unique trade visitor services, special events and a comprehensive program for consumers.

The Creative booth, which features the theme ‘Pure Music - in colour', will introduce visitors to new and exciting ZEN MP3 players. Innovative solutions featuring X-Fi technolgy which enhances the pleasure of MP3 music listening will be demonstrated. Creative will also feature a full line up of ‘Made for iPod' products, the latest speakers and headphones, and its new range of SoundWorks radios.

Well, Creative Labs is still alive and kicking. They seem to be concentrating their efforts on the Europe having accounted more MP3 player sales over there. No need a genius to know that :) However, it is usually on these big media event that Creative will announce a new product or demonstrate its existing line of products. We shall see about that later on.

A spectacular media event:
6,519 accredited journalists from 74 countries including 5,211 media representatives from Germany and 1,308 from other countries, IFA reports appeared in trade journals around the world as well as in 100 German dailies and 80 foreign newspapers.


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