Auzentech Ships X-Fi Soundcard ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Saturday, August 25, 2007

Auzentech Ships X-Fi Soundcard

Auzentech X-Fi Prelude 7.1
The Auzen X-FI™ Prelude 7.1 soundcard marks the first time Creative has permitted a third-party soundcard vendor to use the Creative X-FI™ chipset in its own soundcard design. The Auzen X-Fi Prelude 7.1 soundcard will fully support EAX 5.0. Even the ASUS soundcard does not support EAX 5.0, which is owned exclusively by Creative it only support EAX 2.0.

Now Shipping
Date available for sale: August 28, 2007
More info: Shipments to Auzentech distributors have been shipped and are waiting to clear customs.

Where to buy:
- US: Newegg and the Auzentech online store.
- Canada:NCIX.
- Europe: Retailers in several European countries (starting the first week of Sept).

This looks like one major change in the business approach of Creative. Auzentech who used to be a competitor is now a customer to Creative. Creative used to monopolised the soundcard market and swallow up the smaller players such as Aureal, if you can recall. However, with the introduction of cheap, do-able onboard soundchip, many non-gamers are satisfied with the moderate-quality integrated audio solutions and do not wish to upgrade by buying a soundcard. Creative will now sell or license out its X-Fi audio processors to third-party makers in a bid to popularize high-quality audio solutions for PC. Its just what the video chip maker like Nvidia is doing now, selling video chip to 3rd parties and let they produce their own video cards for consumers.

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