Aussie Fans: Creative Aims No 2 Position In MP3 Market ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Thursday, September 20, 2007

Aussie Fans: Creative Aims No 2 Position In MP3 Market



Creative aims for 2nd position in Aussie's MP3 market as reported by current.com.au. This is currently hold on by Korean Consumer Electronic giant, Samsung. Creative is changing its business model to work more closely with its retailers to develop a more competitive pricing structure by essentially cutting out the middle-man. Many Aussies would have noted that the current pricing of Creative products in Australia is higher than what was in Singapore and US. By implementing this new business model, Creative fans can get a more competitive price and there will be higher availability of its products in the retail sector.

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