Creative ZEN: iPod Killer? ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Thursday, September 6, 2007

Creative ZEN: iPod Killer?



Creative ipod killer productCreative ipod killer product
Saw this interesting business article right after Creative ZEN was launched in COMEX and IFA 2007. Creative is suffering 5 quarterly losses after going head on with Apple. It badly need a killer product to pull itself out of the red. The Creative ZEN is yet another technologically superior mp3 product but does it still lack of the cool factor? Personally we think its a vast improvement in design as compared to its Nomad series.

Another strong selling point is that the ZEN supports Apple's non-DRM AAC music format. This means that the largest customer base of online music store can choose to use ZEN with iTune Store instead of the usual iPod :)

End of Aug 2007, Creative will also be pulling out of NASDAQ. Are they giving up of the US market? Not likely as they are doing this as part of its cost cutting measures. It is costly to maintain its shares at 2 stock exchanges. From Sep 2007 onwards, they will only be listed in Singapore Stock Exchange (SGX).

Today Apple also launched its new iPod Touch which looks iPhone without the phone feature. Its cheaper than iPhone and is basically a phoneless iphone. iTune Store will also have WiFi connectivity to transfer songs to iPod Touch. Apple also collaborated with Starbucks Coffee to allow iPod users to listen, buy and download songs into their iPod using WiFi connectivity. Let's hope Creative can come up with something better and match up with it.

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