Creative InPerson In Business From March 2008 ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Thursday, January 31, 2008

Creative InPerson In Business From March 2008

InPerson Video Conferencing System
More news regarding InPerson Video Conferencing System, with this move into the telecoms industry, will Creative also launch a Zen phone to compete against Apple iPhone?
This is the summary:
- Creative is working with a local 3rd party service provider in Singapore to provide such service. Our guess is the Qmax Communications Pte Ltd. It's a Creative company that provide wireless wifi in Singapore and also provide corporate network services.

- Current video conferencing solutions are fixed, not portable and costs tens of thousands of dollars. InPerson cost US$699 with a US$15 monthly subscription plan.

- Creative thinks that this is a worldwide market even bigger than the mp3 player and sound blaster space.

Full article:
CREATIVE Technology has followed up a bullish second quarter earnings announcement with details of a new line of business - a subscription-based video conferencing service.

Now working with a third-party service provider here, Creative plans to launch the service in Singapore by March, said Craig McHugh, president and chief operating officer of Creative Labs. It will be available in Europe by June, he added.

Aimed at small businesses and consumer~ the new offering is a hardware-and-service combo based on ~ Singapore-developed product called inPerson Conferencing.

It was launched this month in the United States at the Consumer Electronics Show in Las Vegas. Creative aims to market the service as a premium video-conferencing system - one that's good enough to be compared to dedicated boardroom video-conferencing systems but without their high prices.

Dedicated boardroom systems by Cisco, Polycom, Tandberg and others can cost tens of thousands of dollars. Creative's hardware which looks like a portable flip-top DVD player - costs about US$700. A monthly service fee starts from US$15. '
Portability is another key feature, said Mr McHugh. Unlike fixed boardroom systems, the wireless inPerson device can be lugged around by its users, and and can be connected to any wireless networks.

Subscribers can make video calls to other subscribers and PC users, as well as conduct multi-party small group conferencing. Singapore pricing has yet to be decided.

Mr McHugh said that the service will be made compatible with fixed and mobile telephone networks over the next few months. This would draw Creative closer to the telecoms equipment segment - where rival Apple has thrived with its iPhone product.
There was, however, no mention of a Creative mobile phone foray, only that Creative is focused on "video-enabled" conferencing.

"In five years, all calls made in the US and Europe and parts of Asia will be video-enabled, so this is the largest market opportunity we ever had," Mr McHugh said.

"This market could be larger than the MP3 and Sound Blaster space.

via Business Times

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