Creative Labs Slashes @ Driver Modder ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Tuesday, April 1, 2008

Creative Labs Slashes @ Driver Modder

It all started when Creative Sound Blaster driver could not work very well when Win Vista was launched about a year ago. Then there was a hero, daniel_k who is very active @ Creative Labs Forum and he is a helpful guy creating modded Sound Blaster driver and collecting donations from Creative Labs' forumers. Yea, right under their nose.

Then Phil O’Shaughnessy, VP of Creative Labs Corporate Communications thinks that he is too helpful creating modded X-Fi driver that works in Vista. And so decided to put a stop to it. Phil could turn this situation all around and work it towards Creative Lab's advantage. For example, employ Daniel_K as their driver developer or talk to Daniel_K personally and be respectful about it. And not write such mail in a forum where it is opened to the whole wide world and create such a ugly scene.

Now Phil is creating an impression that Creative Labs purposely crippled Audigy Sound Blaster so that consumers will spent more money on the newer X-Fi Sound Blaster thus boosting up their sales. Well, what Daniel_K did was also enabling Audigy Sound Blaster to have capabilities which is only available on the new X-Fi sound cards such as equalizer, hardware MIDI, Dolby/DTS decoding and CMSS. It is like creative is intentionally not providing all support for their soundcards. Well, this make people angry when they found the truth. But its business, and in this business world, thats how things work.

Anyway, as one of our reader pointed out, 'it is bad publicity, bad for the company, bad for revenue, bad for market shares value' and I hope they can really settle this issue fast before it gets worst.

Thanks to all those who send it in!

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tingting said...

Great Blog, hope to see more cool news soon

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