Creative Launches ‘Pure Music Listening' Promotion @ Europe ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Monday, May 19, 2008

Creative Launches ‘Pure Music Listening' Promotion @ Europe




New campaign gives purchasers of Creative MP3 players, speakers and headphones the chance to download amazing concerts.
Creative, a worldwide leader in digital entertainment products, announces its new ‘Pure Music Listening' promotion. Offering customers the chance to download a free video concert, the campaign will further increase the pleasure of owning the company's high-end MP3 players, speakers and headphones.

“People who buy selected Creative products will have ten video concerts to choose from,” explains Frédéric Wilhelm, European Marketing Manager with Creative. “They range from Kylie Minogue to Snoop Dogg and Lenny Kravitz, so there's sure to be a choice for every taste.

“PCs and personal players are playing a growing role in personal entertainment. That's why we are excited to offer people these great live music videos, which they can enjoy at home on their Creative speakers, or on the move using our headphones or ZEN player.”

The choice includes Kylie Minogue (Ultimate Kylie), Placebo (Soulmates Never Die - Live in Paris), Red Hot Chili Peppers (What Hits), Coldplay (Live), Norah Jones (Live in New Orleans), Gorillaz (Celebrity Take Down), Radiohead (Live at the Astoria), Lenny Kravitz (Live), Massive Attack (Eleven promos) and Snoop Dogg (Boss Playa).

The products included in the promotion are the Creative ZEN (4, 8, 16, 32GB); Creative Inspire T10 speakers, Creative GigaWorks T20, T40 and HD50 speakers; and Creative EP-830, HQ-1900, Aurvana In-Ear, Aurvana DJ, Aurvana Live! and Aurvana X-Fi headphones. The promotion will run from 15 May to 31 July 2008. To qualify for the download, customers send-in a coupon with a valid receipt and the original barcode and then receive a download link and access code for the concert of their choice by email.

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