Limited Edition Red Cliff Creative ZEN® X-Fi® ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Friday, July 11, 2008

Limited Edition Red Cliff Creative ZEN® X-Fi®

Limited Edition Red Cliff Creative ZEN® X-Fi®
This time in conjunction with John Woo's latest movie Red Cliff, Creative is featuring the Limited Edition Red Cliff Creative ZEN® X-Fi®. In this great marketing move to celebrate Creative's ZEN X-Fi, the limited edition will have a special packaging and it will also come with stars' photos. With the launch of this great movie, it couldn't be any better than to watch it on a ZEN X-Fi.

SINGAPORE – July 10, 2008 – Creative Technology Ltd., Scorpio East Pictures Pte Ltd, MediaCorp Raintree Pictures Pte Ltd and Golden Village Pictures Pte Ltd today announced a joint promotion to feature the limited edition Red Cliff Creative ZEN® X-Fi®. Launched today, the Creative ZEN X-Fi is the first Creative digital media player enhanced with X-Fi technology, an award-winning audio technology that is perfect for enjoying music and movies.

Limited edition Red Cliff Creative ZEN X-Fi players with exclusive Red Cliff packaging will carry star-studded cast photos and the official movie trailer of Red Cliff, a Chinese epic movie based on the events culminating in the battle of Red Cliff during the Three Kingdoms period in Ancient China. Directed by the critically-acclaimed John Woo and starring renowned international stars Tony Leung Chiu Wai and Takeshi Kaneshiro, Red Cliff premieres today at Golden Village cinemas island-wide.

Joseph Liow, Vice President, Personal Digital Entertainment Products of Creative Technology Ltd. and General Manager of Creative Labs Asia said: “We are very excited to work with Scorpio East, MediaCorp Raintree and Golden Village on this exclusive promotion.

ZEN X-Fi is great for music and movies – X-Fi Crystalizer intelligently restores all the details lost instantly to amazing clarity while X-Fi Expand virtually expands sound to an audio experience with a breathtakingly realistic depth of field, bringing out the best sound effects in movies, especially in an epic movie like Red Cliff.”

Mr Lim Teck, Chief Operating Officer of Scorpio East Pictures Pte Ltd added: “This is an unique opportunity to work with Creative. We are very pleased to have the limited edition Creative ZEN X-Fi carry the Red Cliff packaging, cast photos and movie trailer. We are sure that fans of Red Cliff will be thrilled with the exclusive digital media player and we look forward to more collaboration opportunities in the near future.”

Pricing and Availability
The limited edition Red Cliff Creative ZEN X-Fi is available in limited quantities from 10 July 2008 at The CREATIVE Stores at Marina Square and Plaza Singapura, the online store at, Best Denki, Challenger and Harvey Norman in Singapore at the suggested retail prices of S$229.00 for the 8GB model and S$329.00 for the 16GB model.

With every purchase of the limited edition Red Cliff Creative ZEN X-Fi, a free Creative ZEN X-Fi Armband worth S$29.90 will be given. In addition, limited quantities of Red Cliff movie tickets courtesy of Golden Village will be given for purchases of the limited edition Red Cliff Creative ZEN X-Fi made at Best Denki and Challenger in Vivo City.


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