Creative eyes RP's gaming, notebook mart. More Wireless Aimed Products in the coming months ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Friday, October 24, 2008

Creative eyes RP's gaming, notebook mart. More Wireless Aimed Products in the coming months

Creative Labs' Regional Marketing for Asia Kent Lew interview with about Creative's future plans and new strategy.

And here is the rest of it

MANDALUYONG City, Philippines -- Despite a weak United States economy, Singapore PC and audio component maker Creative Technology is optimistic that the Asian market will remain strong for PC component companies.

Asian countries like the Philippines will remain strong sectors for Creative's business, particularly its gaming and mobile products.

Creative Regional Marketing for Asia Kent Lew said the current trend for PC component makers is to expand to the niche markets like the gaming segment and to the growing notebook industry.

"While desktop computers will still be our core business, we're foreseeing a growth in the gaming and mobile business, that's why we're launching products that cater to these segements," Lew said.

The company released a slew of high-end gaming and notebook peripherals, most of which are under its X-Fi hardware audio category.

Lew said the new product lineup previews the company's next strategy, which is to create a "wireless audio ecosystem."

"Some of these products have been introduced already but we see an eventual growth in demand for wireless-enabled products in Asia," Lew said.

Among the new Creative products include the X-Fi Notebook ExpressCard wireless transmitter and the X-Fi receiver.

Lew said the company is preparing a set of new products in the coming months, many of which will be aimed at the wireless segment.

"For now, we'll be doing a lot of marketing blitz to target all our current and new markets. Eventually, we'll introduce the new wireless audio products," Lew said.


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