Creative Labs Selected Apt-X® Audio Codec ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Wednesday, October 29, 2008

Creative Labs Selected Apt-X® Audio Codec



This good news just open up a whole lot of new business or product opportunities for Creative. They not only can produce OEMs using apt-x technology, they can also use the apt-x technology in their ZEN mp3 players playing high audio quality and transmitting those lovely music via bluetooth to our Aurvana X-Fi headphones :) Sounds great huh?

Belfast, Northern Ireland [Monday, October 27, 2008] – APT, the audio processing technology specialist, today announces a technology agreement with Creative, a worldwide leader in digital entertainment products, which facilitates the deployment of APT's high-performance apt-X® audio codec technology in new products for global consumer electronics markets.

APT's apt-X audio codec technology provides Creative with outstanding audio quality, ultra low latency, and strong error resilience that enhance the user experience and versatility of digital audio delivered over short-range wireless connectivity. Potential applications of apt-X in Creative products include stereo headsets, wireless speaker products and home entertainment systems.

Commenting on the agreement, Mike Canevaro, VP Licensing Business Development of APT said: "Creative helped launch the multimedia revolution in consumer electronics and has forged relationships with some of the industry's top technology companies and developers worldwide, fortifying its strength and leadership in product innovation and research and development. APT anticipates an exciting future for apt-X through this new technology agreement with Creative, and together we will deliver solutions that today's discerning consumer is demanding."

Famous for its Sound Blaster® sound cards for personal computers and gaming, Creative continues to demonstrate an aggressive commitment to setting new standards for digital audio quality through technology innovation. Likewise, through on-going investment into research and development, APT has successfully delivered high-fidelity, real-time audio codec technology – namely Enhanced apt-X, apt-X for wireless , apt-X Live, apt-X Voice – through licensing agreements into broadcast, pro audio, audio-over-IP, and consumer electronics markets.

About apt-X

apt-X is a real-time digital audio data reduction system that compresses linear audio samples by a factor of 4:1 with no perceptible audible degradation and with negligible delay. apt-X is regarded as the de facto standard for high quality audio delivery throughout the pro-audio and broadcast markets with thousands of radio stations worldwide relying on apt-X technology. In the field of consumer audio, apt-X has also been adopted by many prestigious OEMs and manufacturers. Typical consumer applications include:

• Bluetooth peripherals
• Home Theater
• Wireless Audio/Video
• PC Entertainment
• Portable and Mobile Devices
• Gaming peripherals
• Audio storage

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