CES 2009: 3DLABS Rebrands As ZiiLABS ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Thursday, January 8, 2009

CES 2009: 3DLABS Rebrands As ZiiLABS




Zii is finally revealed!

CES, Las Vegas, NV - Jan. 8, 2009 - Creative Technology Ltd. today announced the formation of ZiiLABS (a fully-owned subsidiary of Creative), with the combination of 3DLABS - which has a 25-year history as a leading innovator in programmable graphics, media and applications processing - and resources drawn from the largest product group in Creative, the Personal Digital Entertainment group.

The formation of ZiiLABS, the launch of the new ZiiLABS ZMS-05 SoC (System-On-Chip) and the new Zii Platform today usher in the new era of StemCell Computing. The new ZiiLABS ZMS-05 will be on display from January 8-11 at the Consumer Electronics Show, South Hall booth #30651.

The latest ZMS-05 or Zii processor combines a powerful media processing array, dual ARM cores and a rich set of integrated peripheral controllers with a range of hardware platforms and advanced middleware to enable OEMs, ODMs, System Integrators and Software developers harness their ingenuity to quicky create and market a broad range of highly innovative products.

"We have invested a billion dollars and 10,000 man years of R&D effort over the last 25 years in platform solutions" said Sim Wong Hoo, chairman and CEO of Creative Technology Ltd. "The combination of the technology from 3DLABS and the product development prowess of our Personal Digital Entertainment group delivers a complete, powerful and energy efficient platform with a very rapid time-to-market for our partners - the Zii Platform."

"We now look to shaping the future of computing with the introduction of the integrated ZMS-05 media-rich processor, and ushering in the new era of StemCell Computing where we will bring the incredible benefits of nano-sized super computing right into our daily lives," said Hock Leow, president of ZiiLABS.

These are the typical devices which can use the Zii processor:
- PMP, PND and MID
- NetBook
- Video Conferencing
- Video Surveillance
- Smartphone and PDA
- IP Media
- Medical
- Embedded Systems

With the excitement about the ZiiLABS platform now public and the ZMS-05 in production, Creative is pleased to be working with many OEM partners worldwide. Partners announcing products based on ZMS including; Micro-Star International, Perception digital, F&S Electronic, MediaNet, ASTAK, PowerLinux and Grandeye.

Well, it wouldn't be long before we see a ZEN Zii harnessing on the benefits of the Zii processor :)

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