CES 2009: Creative Sound Blaster For Apple's iTunes ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Friday, January 9, 2009

CES 2009: Creative Sound Blaster For Apple's iTunes

Creative is venturing deeper into Apple iPod territory, and conceding that Apple iPod is the leading mp3 player in the market.

At CES 2009, Creative announced Sound Blaster® for iTunes®, another breakthrough for the more than 100 million people who listen to iTunes music and Internet radio on their PC or Mac. Sound Blaster for iTunes upgrades your PC or Mac to a premium wireless sound system that enables you to use the iTunes interface. It's about the size of a thumb drive, just like the X-Fi Go! and it just plugs it into the USB connection on your PC - it's as easy to use as iTunes itself. Sound Blaster for iTunes is the perfect solution for everyone who has iTunes on their PC or Mac, allowing them to listen to their music wirelessly and enhancing the quality of the playback.

Sound Blaster for iTunes makes every iTunes or MP3 track on your Mac or PC sound dramatically better, including protected or unprotected music you bought from iTunes or that you ripped from your CDs. It even improves virtually all of your music, including music from MySpace and YouTube, and your favorite Internet music from sites such as Pandora, Slacker and LastFM, and music streaming from sites as Napster and Rhapsody. Sound Blaster for iTunes restores the lost highs and lows that are missing from music by utilizing award-winning X-Fi® audio technology.

"One of the key drivers of the iTunes and MP3 revolution was being able to download music from the Internet and store it on your computer or a portable handheld player that had a very small amount of memory. iTunes and MP3 compressed the music so it was only a fraction of the original size, making it quicker to download a track on the Internet, and you could store more tracks on your handheld player. In the process of making iTunes and MP3 tracks smaller so they could be downloaded, the music lost its highs and lows. Because of the popularity of iTunes, many people have heard their music in only that format so they may not know that their music should sound a lot better. Sound Blaster for iTunes does for audio what HDTV did for video, providing a significant quality improvement," said Craig McHugh, president and COO of Creative Labs, Inc. "Many people lust after high-end audio equipment and some are willing to pay hundreds or even thousands of dollars to get better sound in their cars or their home, buying premium sound systems or upgrades. For a fraction of the price, Sound Blaster for iTunes gives you phenomenal sound quality when you play back your iTunes or MP3 tracks on your Mac or PC and it works with the iTunes interface. Plus, it turns your PC or Mac into an easy-to-use wireless home audio system, that works with iTunes - a breakthrough over much more expensive systems that make you reload all of your tracks and don't work with iTunes software and can't play back iTunes protected music."

Sound Blaster for iTunes is priced at US$99.99, and is slated for availability in Spring of 2009.


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