Creative Labs Pty Ltd, the Australian subsidiary of digital entertainment vendor Creative Technology Ltd is changing its business model and quitting Australia.
In the corporate restructure announced today by Bernard Koh, Country Manager, Australia and New Zealand, Creative Labs Pty Ltd will change their business model, with the Australian operations consolidated from the Singapore Regional head office.
The company’s presence in Australia will be maintained only through a number of distribution partners like Altech Computers, Multimedia Technology and its online retail partners. Distribution will be handed over to these companies.
“Like most businesses today, we have been monitoring and analysing the market situation closely and have taken steps in advance to streamline our sales distribution model to better compete in the market. We believe that by changing our business model flexibly, we will better serve our customers and partners,” Mr Koh said.
Creative Labs Asia was formed in September 1999 as the core sales and marketing channel in Asian countries such as Japan, China, Hong Kong, Taiwan, South Korea, Australia, New Zealand, South Africa, India, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Turkey and the Middle East.
The Asian office comprises various divisions - Business Development, Product Marketing, Asian Operations and Customer Service – and Creative Labs claims these divisions optimise their expertise to collectively exercise “effective competitive advantage in this booming region.”
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