Creative Labs' Main Products In 2008 ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Friday, January 2, 2009

Creative Labs' Main Products In 2008



Well, we have reached the end of 2008 and let us recollect what are the Creative Labs' main achievements or main products introduced in 2008.

Creative is one of the leading providers of digital entertainment and PC products. Creative’s products include digital media players and other products used in a wide array of solutions for entertainment, education, music, Internet applications and services and productivity tools markets. Creative markets its products to consumers and system integrators, with worldwide distribution through traditional marketing channels, original equipment manufacturers (“OEMs”) and the Internet, under a variety of trademarks, including the “ZEN®”, “MuVo®”, and “Blaster®” family of names. Creative’s EAX® technologies have been established as de facto standards for multimedia enhancements for the PC.

Creative believes that its strengths in the digital entertainment and PC market resulting from its “ZEN”, “MuVo”, “Blaster” and other brand names, its extensive global distribution network, and its technology and manufacturing expertise, places it in a solid position to sell new and enhanced digital entertainment, PC audio, speaker/headphones, and related products. Creative continues to invest in research and development activities to improve existing products and to introduce new products. It continually evaluates other companies’ technologies and product offerings and may make equity investments in, or establish strategic alliances with, those entities that can provide Creative with complementary products and technologies. To achieve low per unit costs and meet rapid time to market demands, Creative has developed in-house expertise in software and hardware development, industrial/mechanical design, and chip design.

Creative’s Principal Products

Using proprietary technologies and industrial design expertise, Creative’s innovative hardware and applications enable consumers to experience high quality digital entertainment, especially in three core categories: digital entertainment products, sound cards, and speakers/headphones.

Portable Digital Entertainment Players:

Creative offers an array of portable digital audio and video players.

Creative’s digital audio players are aimed at consumers with an active lifestyle and include the ZEN and MuVo line of products, such as the Creative ZEN X-Fi, Creative ZEN Mozaic, and Creative MuVo T200. The Creative ZEN X-Fi is the first digital media player to be built with Creative’s X-Fi technology, and comes equipped with wireless capability as well as a 2.5” LCD screen with 16.7 million TFT color support. The Creative ZEN Mozaic sports a mosaic keypad, a 1.8” LCD screen, and a built-in speaker. The Creative MuVo T200 comes with a built-in USB connector for easy file transfers and a screen for content navigation and date and time display.

Video Conferencing:
The compact and lightweight Creative inPerson™ is easy to use, and is designed to ensure a reliable, fast and easy connection via Wi-Fi or LAN connection. It is equipped with a built-in speaker, dual microphones with integrated acoustic echo cancellation technology for crystal clear voice quality. Its wide-angle precision glass lens built into a flexible rotating bezel and high-grade sensor with superb low light performance enables it to deliver stunning video output on its built-in LCD display, or output to a large LCD or plasma screen. The combination of all these features makes the system a very useful business tool for one-on-one or multi-party small group meetings among executives.

Web Cameras:
Creative offers a full line of feature-rich desktop and notebook webcams. The Creative Live! Cam Optia AF does not require installation of drivers and offers auto focus technology and a true 2.0 megapixel CMOS sensor. The ultra portable Live! Cam Notebook Ultra has an Ultra Wide-Angle Precision Lens and offers full motion 30fps digital video streams.

Pocket Video Cams:
The Creative Vado is a compact and lightweight pocket video cam that weighs only 84g, has a 2” LCD screen, a video resolution of up to 640 x 480 pixels, and allows easy uploading and sharing of videos.

Audio Products
Since the introduction of the original Sound Blaster in 1989, Creative has continuously improved the technology and features of its PC audio offerings. Creative’s most advanced sound card to date, the Sound Blaster X-Fi™ series of sound cards includes the PCI Express Sound Blaster X-Fi Titanium Fatal1ty Champion Series sound card. The PCI Express Sound Blaster X-Fi Titanium Fatal1ty Champion Series sound card is Creative’s latest sound card and features high quality digital-to-analog converters, a comprehensive selection of connectivity for audio creation, 24-bit Crystalizer, X-Fi CMSS-3D, and X-Fi CMSS-3D Headphone Expander technologies. The 24-bit Crystalizer technology enhances music to 24-bit quality, enabling MP3s, CDs, games and other sources to sound better. The Creative X-Fi Go! is a USB-powered external audio device that is incredibly lightweight and portable, and it offers X-Fi Xtreme Fidelity audio technology.

Speakers/Headphones
Speakers: To provide a complete audio solution for music, gaming and movie enthusiasts, Creative offers a complete range of high-quality satellite and subwoofer speaker and docking systems for the PC and portable media players.

Current PC models include the Creative GigaWorks® T40 Series II and Creative GigaWorks T20 Series II high-end two-piece speaker systems, and the Creative GigaWorks T3 speaker system, a premium 2.1 speaker system. Portable speaker systems include the TravelSound® ZEN X-Fi and TravelSound ZEN Mosaic for use with the Creative ZEN X-Fi and Creative ZEN Mozaic digital media players respectively.

Headphones and Headsets:
Creative offers a wide range of headphones and headsets including noise-canceling headphones and wireless headphones and headsets for music, home entertainment, gaming and professional or studio purposes. The Aurvana Live! and Aurvana X-Fi headphones are the top-of-the-line models. The Aurvana Live! offers advanced driver technology with pro-quality acoustic tuning, and the Aurvana X-Fi are the world's first noisecanceling headphones to feature award-winning X-Fi Xtreme Fidelity audio technologies. The lightweight and high quality Creative Digital Wireless Gaming Headset HS-1200 USB headset is designed for online gaming communications and VOIP applications and also comes equipped with X-Fi technology.

In opening of a new year 2009, let's hope that Creative can do better in 2009. And we already saw a teaser website regarding a new product called Zii, stemcell computing which is still keeping everyone in suspense. We will find out more in due time :)

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