I think this is an old video of the once flourishing Creative Labs Europe. After losing out the mp3 war with Apple's iPods, Creative started to close down its manufacturing plant in Dublin, Ireland, i think in 2004. Yes, they do have a factory plant over there previously. They have now shifted their manufacturing to Malacca, Malaysis and China. However recently in 2008 they also sold off the Malacca plant to an interested 3rd party.
Its sad to see this great company reducing its manpower, cutting down expenses as would other companies would do in a downturn. We just hope to see it rise to its power again and take on any of the global consumer electronic giants such as Apple, Sony, Samsung, etc again...
About Creative Labs Europe
Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. The European network consists of numerous Local Sales Offices (LSOs) strategically located throughout Europe, and its headquarters at the European Operations and Technical Center (EOTC) in Dublin, Ireland. While the LSOs provide localized sales and marketing support, the EOTC acts as the central hub to Creative's fast growing European business, providing efficient and customized product supply to the European market. It also provides strategic customer support to Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK.
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