We now know how Creative can launch so many wireless products. On 4th Sep 09, APTX signs agreement with Creative to allow Creative to use the apt-X audio codec technology into Creative wireless products with ultra-low audio latency.
Technology agreement between APTX and Creative Technology opens opportunities to bring highest-quality wireless audio to next-generation of digital entertainment products.
APTX, the audio compression developer, today announces a technology agreement with Creative Technology, a worldwide leader in digital entertainment products, which makes possible the deployment of apt-X audio codec technology in a range of new and exciting consumer electronics products designed by Creative for global markets. The growing portfolio of apt-X audio codec technology provides Creative with the capability to bring outstanding wireless audio quality – together with the ultra-low audio latency necessary for audio with video applications – to the user experience. Potential applications of apt-X technology in digital entertainment products from Creative include wireless speaker products, wireless gaming headsets, and multi-room home entertainment systems.
“APTX anticipates an exciting future for apt-X through this technology agreement with Creative, and together we will deliver solutions that discerning consumers are demanding" said Mike Canevaro, VP Licensing Business Development of APTX, and architect of the agreement. "Creative pretty much launched the multimedia revolution in consumer electronics, and since then has forged relationships with some of the industry's top technology companies and developers worldwide, fortifying its leadership in product innovation and R&D.”
Famous for its Sound Blaster sound cards for personal computers, Creative continues to demonstrate an aggressive commitment to setting new standards for digital audio quality through technology innovation. Likewise, through on-going and substantial investment in R&D, APTX has successfully delivered advanced audio codec technology – namely, standard apt-X, Enhanced apt-X, apt-X Live, apt-X Lossless, and now apt-X Scalable – through licensing agreements with original equipment manufacturers in broadcast, telecoms, professional audio, and CE markets.
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