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Tuesday, September 15, 2009

ZiiLABS Announces Graphics and HD Video Acceleration

HD Video and OpenGL ES Graphics Acceleration Enable Compelling
Web Experience for Mobile and Digital Home Devices

Singapore – 11 September 2009 – ZiiLABS, a pioneering media processor and
platforms company and a wholly-owned subsidiary of Creative Technology Ltd announced that it is collaborating with Adobe as part of the Open Screen Project to optimise and enable Adobe® Flash® Player, a key component of the Adobe Flash Platform to enhance the Web experience across a wide range of mobile and digital
home devices.

The ZiiLABS accelerated implementations of Adobe Flash Player enable users to experience uncompromised Web browsing, full H.264 HD video playback and rich Flash technology based content on any platform based on its ZMS media-rich applications processors and recently announced handheld Zii EGG StemCell Computer.

“Users want the same rich Web experience on all their devices, be it their internet tablet, mobile device or high-definition TV and like Adobe, we are dedicated to deliver the best visual experience on all these platforms,” said Tim Lewis, Director of Marketing and Partner Relations, ZiiLABS. “Our long heritage implementing OpenGL, 3D graphics and multi-format video acceleration put us in a great position to work with Adobe to provide a no-compromise implementation of Adobe Flash Player 10 and Adobe AIR™ on ZMS processors.”

The Open Screen Project is a broad initiative of industry leaders working to deliver a consistent runtime environment across devices. Led by Adobe, the Open Screen Project is dedicated to enable Web content and standalone applications across PCs, netbooks, mobile devices, televisions and other consumer electronics that take advantage of Adobe Flash Platform capabilities. For more information, please visit www.openscreenproject.org.

“We are excited to welcome ZiiLABS as a new participant to the Open Screen Project,” said Anthony Haag, Director of Business Development, Open Screen Project, Adobe. “As a provider of innovative application processors, hardware platforms and middleware, ZiiLABS’ support for Flash Player 10 and AIR will help deliver much richer and more immersive user experiences across a broad range of new devices and consumer electronics.”


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