Although Creative has just released the Zen X-Fi2 which has touch screen and a more superior X-Fi high fidelity audio technology.
Apple also released the fifth-generation iPod nano which has surprised everyone by incorporating a built-in video camera and FM radio. The nano comes in nine stunning colours — from sleek silver to pretty pink. You can now record video captured at up to 640 by 480 pixels (at 30 frames per second) and even delay live radio with this ipod. Despite having the same 6.2mm-thin body as its predecessor, this nano has a bigger 2.2-inch screen, an integrated microphone and speaker, and VoiceOver support previously found only on the third-generation iPod Shuffle.
These new features in 5th Gen iPod Nano are standard features found in a Creative Zen mp3 player such as Zen X-Fi and Zen X-Fi2, but now, Apple has upped the competition by providing such features in iPod Nano which are not available in previous versions.
Maybe Creative should provide HD video camera in ZEN mp3 player or something more innovative?