After MSI, Creative announces that they are offering Acer its THX TruStudio PC™ and Creative EAX® Advanced HD™ 5.0 Audio Technology.
Looks like Creative is changing its business strategy but licensing out their superior audio technology to other PC manufacturers such as MSI and now Acer. Just like the Zii chip, it is not only producing these stemcell super chip for their own line of consumer product. Creative is also offering their Zii chip and Zii platform to all other manufacturers too.
SINGAPORE – 18 November 2009 – Creative Technology Ltd. today announced its agreement with Acer to offer THX TruStudio PC™ with Creative EAX® Advanced HD™ 5.0 audio technology in Acer gaming desktops.
THX TruStudio PC provides groundbreaking PC audio technologies, the result of collaborative research and development from Creative and THX. Together, these technologies deliver the fullest audio experience for games, music and movies, while remaining true to the source and intention of the artists who created it.
Creative EAX Advanced HD 5.0 is a collection of powerful, innovative audio technologies designed by Creative’s world-class audio scientists to bring true interactive 3D audio to PC gaming. The sophisticated environment effects of Creative EAX Advanced HD 5.0 provide a greater sense of realism to the gaming experience, providing a genuine competitive edge in multiplayer games.
“Acer is intent on bringing fresh technologies to people that empower their life at work and at play,” said David Liu, Assistant Vice President of Stationary Business Unit, Acer Inc.
“By introducing THX TruStudio and Creative EAX Advanced HD 5.0 in the new Acer gaming desktop, Acer is bringing together the leaders of audio technology for consumer electronics and PC products to deliver the best audio experience on the PC.”
“We’re excited to work with Acer to introduce THX TruStudio PC and Creative EAX Advanced HD 5.0 in Acer gaming desktops, providing a new level of audio performance in gaming and digital entertainment,” said Steve Erickson, Vice President and General Manager of Audio and Video, Creative. “This gives gamers the competitive advantage of a powerful audio arsenal, while providing an unparalleled experience for music and movies on the PC.”
“Today’s gamers expect their sound experience to be on an even playing field with the graphics performance,” said Matt Chrispen of the THX audio team. “Whether playing the latest first person shooter or a massively multiplayer role playing game, THX TruStudio PC with Creative’s EAX Advanced HD 5.0 technology provides Acer gaming desktops the tools to accurately process and reproduce the game environment, soundtracks and effects. The result is an immersive sound field that puts players in the middle of the game.”
THX TruStudio PC
The THX TruStudio PC suite of technologies features THX TruStudio PC Surround™, THX TruStudio PC Crystalizer™, THX TruStudio PC Speaker™, THX TruStudio PC Dialog Plus™ and THX TruStudio PC Smart Volume™.
THX TruStudio PC Surround
Ideal for gaming, THX TruStudio PC Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels.
Stereo content or multi-channel content played over stereo speakers and headphones will sound as if it is coming from all sides while voices remain centred in front and original balance and timbre is preserved.
THX TruStudio PC Crystalizer
THX TruStudio PC Crystalizer restores the natural dynamic range that is lost when game audio, iTunes and MP3 music get compressed. This adds an enhanced level of realism for movies and games and makes music sound as good as the artist originally intended.
THX TruStudio PC Speaker
THX TruStudio PC Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio PC Speaker technology dramatically improves the sound experience without a subwoofer.
THX TruStudio PC Dialog Plus
THX TruStudio PC Dialog Plus enhances the voices in movies for clearer dialogue, allowing the listener to hear the dialogue over the rest of the soundtrack and over ambient noise in the listening environment.
THX TruStudio PC Smart Volume
THX TruStudio PC Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.