Creative Wins Multiple “Red Dot Design Awards” ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Wednesday, April 21, 2010

Creative Wins Multiple “Red Dot Design Awards”

ZiiSound D5 Speaker SystemCreative Aurvana In-Ear2 EarphonesCreative HS-930i Headset
Creative not only won 1 red dot design award or 2 red dot design awards. In fact, they won 3 whopping prestigious red dot design awards for Outstanding Product Design Innovation and Quality for its 3 new products! Namely, Premium ZiiSound D5 Speaker System, Aurvana In-Ear2 Earphones and HS-930i Headset.

Kudos to all those boys and girls who have made this happen! Congrats Creative and keep it up!

SINGAPORE – 20 April 2010 – Creative Technology Ltd. today announced multiple wins in the prestigious German-based international “red dot design award” – the largest and most renowned design competition in the world. The ZiiSound D5 speaker system, Creative Aurvana In-Ear2 earphones and Creative HS-930i headset were awarded the esteemed “red dot award: product design 2010” which recognises outstanding product designs for their innovation, functionality and quality standards. The “red dot award: product design 2010” was selectively awarded to 45 products out of over 4,000 entries from 57 participating countries this year.

Each year, an international jury reviews and evaluates the submitted products according to criteria such as degree of innovation, functionality and the formal quality which ensures the seriousness of the competition and its international acceptance. The group of jurors is made up of renowned designers and design experts from all over the world who reach their decisions on the red dot award winners independently and impartially. “All products that have won an award in the red dot design award had to convince an international expert jury of their quality. The products stand out from the masses with their excellent design and innovative approaches and proved their quality in one of the toughest design competitions worldwide,” explains design expert Professor Dr. Peter Zec, initiator of the red dot design award. “This year, designers and companies from 57 nations with a total of 4,252 products took part in the ‘red dot award: product design’.”

“We are very pleased that the ZiiSound D5 speaker system, Aurvana In-Ear2 earphones and HS-930i headset have emerged victorious and won the “red dot award: product design 2010” amongst such stiff competition on an international platform. Having won numerous red dot awards for our products over the years, the recent awards further strengthen our position as a company capable of exceptional product design across a broad category of products such as portable media players, speaker systems, earphones, external sound cards and video conferencing systems,” said Joseph Liow, Vice President for Personal Digital Entertainment Products at Creative. “Our in-depth research on current trends, ergonomic designs and quality material is paying off with the number of awards and accolades we are receiving for our products.”

Creative's products not only embody the best in pure aesthetic excellence, but also the best in pure audio performance. Creative redefines the music listening experience with solutions that bring pure music to the ears. The ZiiSound D5 speaker system is the flagship of Creative’s latest pure wireless speaker systems that work with any compatible stereo Bluetooth device to deliver pure wireless audio in its class - ushering in a new era of pure wireless music listening. The Creative Aurvana In-Ear2 earphones and Creative HS-930i headset are just two of Creative’s pure listening solutions comprising noise isolation earphones with excellent sonic performance and high performance desktop speaker systems, delivering pure wired music delivery solutions whether with portable media players, iPhones or notebooks on the go or on the desktop. In addition, Creative also offers pure music on-the-go solutions in the form of portable media players that are crafted with technology that has been cited as delivering pure portable digital music performance.

ZiiSound D5 Speaker System
Built with only premium components and featuring a full-frame monocoque exoskeleton for maximum rigidity, the ZiiSound D5 incorporates award-winning Bluetooth technology, apt-X high performance low latency audio codec, and speaker tuning and voicing by Creative’s worldclass audio specialists from an in-house reference system to deliver the purest wireless audio in its class. This elegant speaker system with a contemporary look complements any modern interior décor.

Creative Aurvana In-Ear2 Earphones
The Creative Aurvana In-Ear2 earphones epitomise the peak of personal listening while on the go. The latest addition to Creative’s signature Aurvana series of premium earphones and headphones, the Creative Aurvana In-Ear2 earphones were innovatively conceptualised, powered by precise Balanced Armature drivers, plus meticulously tested by a field of acoustics and ergonomics experts. Improving on the award-winning Creative Aurvana In-Ear earphones, the Creative Aurvana In-Ear2 earphones exude pure sonic performance in a compact and robust metal body with contemporary dark chrome finish, raring to tame any track with accurate finesse.

Creative HS-930i Headset
Inspired by the Zen minimalism, the Creative HS-930i headset for iPhone features a sleek inline microphone and powered by a pair of precision tuned ultra-small 6mm micro drivers in a stylishly ergonomic in-ear metal housing design. The minuscule micro drivers make it possible to be positioned closer in the ear for a smoother and more precise sound delivery while allowing for a more compact and lightweight earphone design. It comes with a PC-Adapter for Internet voice communications on the notebooks or MacBooks. With its stunning brushed metal body design, it delivers true to life reproduction of speech and digital music.

Awards Presentation and Special Exhibition
The festive awards presentation, with more than 1,000 guests, will take place in the Essen opera house, the Aalto-Theater, on 5 July 2010. The ZiiSound D5 speaker system, Creative Aurvana In-Ear2 earphones and Creative HS-930i headset will also be presented in a four-week special exhibition at the red dot design museum on the premises of the Zollverein colliery in Essen, Germany, the 2010 European Capital of Culture.

Together with the other award-winning products, the ZiiSound D5 speaker system, Creative Aurvana In-Ear2 earphones and Creative HS-930i headset will be on display from 6 July to 1 August 2010 in the exhibition “Design on stage – winners red dot award: product design 2010” at the red dot design museum on the premises of the ‘Zeche Zollverein’ World Cultural Heritage Site in Essen, Germany. After that, it will be presented in the red dot design museum’s permanent exhibition for at least one year. With approximately 1,500 products on more than 4,000 square metres, the red dot design museum houses the largest permanent exhibition of contemporary design worldwide.


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