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Wednesday, October 6, 2010

Creative THX TruStudio Pro In GIGABYTE Notebooks

First its MSI, then its Acer, followed by Packard Bell. Now, Gigabyte has also taken up the groundbreaking Audio Technology, Creative's THX TruStudio Pro to deliver compelling multimedia experiences. We hope to see this list growing and will update all if a new PC or notebook manufacturers come onboard to take on this new audio technology standard - Creative THX TruStudio Pro !

SINGAPORE – 5 October 2010 – Creative Technology Ltd. today announced that the Creative THX TruStudio ProTM suite of groundbreaking audio technologies is now incorporated in GIGABYTE’s latest M1425 and T1125 notebooks, enabling users to enjoy superior multimedia entertainment experiences complete with true-to-life audio.

THX TruStudio Pro recreates on the PC the same dynamic experience enjoyed during live performances, in films and in recording studios. This suite of cutting-edge audio technologies not only delivers the fullest audio experience for music, movies and games, but also respects their integrity by remaining true to the source and intention of the artists who created them.

“The stylish M1425 notebook and versatile T1125 notebook reflect GIGABYTE’s continuous efforts to combine great designs with powerful computing technologies, and we are extremely delighted that GIGABYTE has carefully selected THX TruStudio Pro as their audio enhancement technology of choice,” said Steve Erickson, VP and GM for Audio-Video Group at Creative.

“Many years of collective experience and research have been drawn from both Creative and THX in developing this suite of advanced audio technologies, and we believe this is just the beginning of more and more PC manufacturers adopting THX TruStudio Pro to enable exciting cinematic experiences and thrilling game play on the PC.”

THX TruStudio Pro
The THX TruStudio Pro suite of technologies features THX TruStudio Pro Surround™, THX TruStudio Pro Crystalizer™, THX TruStudio Pro Speaker™, THX TruStudio Pro Dialog Plus™ and THX TruStudio Pro Smart Volume™.

THX TruStudio Pro Surround
THX TruStudio Pro Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multichannel content played over stereo speakers and headphones will sound as if it is coming from all sides while voices remain centred in front and original balance and timbre is preserved.

THX TruStudio Pro Crystalizer
THX TruStudio Pro Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music gets compressed. This makes the music sound as good as the artist originally intended, and adds an enhanced level of realism for movies and games.

THX TruStudio Pro Speaker
THX TruStudio Pro Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio Pro Speaker technology dramatically improves the sound experience without a subwoofer.

THX TruStudio Pro Dialog Plus
THX TruStudio Pro Dialog Plus enhances the voices in movies for clearer dialogue, allowing the listener to hear the dialogue over the rest of the soundtrack and over ambient noise in the listening environment.

THX TruStudio Pro Smart Volume
THX TruStudio Pro Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.

For more information, please visit, or

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About THX Ltd.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit

GIGABYTE, headquartered in Taipei, Taiwan, is known as a global leading brand in the IT industry, with employees and business channels in almost every country. Founded in 1986, GIGABYTE started as a research and development team and has since taken the lead in the world's motherboard market. On top of motherboards and graphics accelerators, GIGABYTE further expanded its product portfolio to include notebook and desktop PCs, digital home entertainment appliances, networking servers, communications, mobile and handheld devices, servicing every facet of people's lives at home or business. Everyday GIGABYTE aims to "Upgrade Your Life" with the most innovative designs and impeccable quality and services.

Visit for more information.

Please feel free to let us know in the comments section below.


Anonymous said...

This is the one that I am interested in:

Let's see if your "attempt" is successful.

Jimmyboy88 said...

thanks for the tipoff!

Anonymous said...

everybody is making billions of sales and millions of profits nowadays. creative still continuing with the blaming game of bad economy and poor currency exchange rates....

Anonymous said...

Not everybody..
You're just comparing them with the successful ones.
Take apple for example, they were in deep shit until they innovated and changed for the better.
Creative's at that stage now, you've got to bear with it.
And no, creative has not blamed the bad economy and what not.

Anonymous said...

The best run up has yet to come. Zii and THX will have more takers (big ones), inevitably. Current share price is still well below intrinsic. Intrinsic value will rise further once visibility is clearer. As I said before, they are likely to bleed at least into first half of 2011 but market is almost always ahead of fundamentals. The "wicked one" actually do read into Creative's stuff. Unfortunately, he let his emotions (possibly past loss in Creative shares) overwhelm him. Not likely to be successful in trading.

Anonymous said...

Apple in the past did struggle. Microsoft came in to buy their shares and give support (MS Office for mac, etc). That time Apple came up with "lame" updates to their products. Every company has its ups and downs (unless someone does not understand business and markets). And if there is no downs for Creative, I won't be buying (best thing in life when you see the big rally) and won't be here to is still "alpha" stage for turnaround. "Beta" soon.

Jimmyboy88 said...

Apple - before iPods and Steve Jobs' return is a forgotten stock. nobody buys their stock. look at them now

Anonymous said...

guys stop comparing apple with oranges. creative started business selling memory for 80's apple it is because of apple creative is here now.. don't forget that.....pick something else to compare ... consider motorola phones... think about osim .... so many out there to compare... profit making to loss making to profit making again... or keep on blaming the economy , currency exchange rates blah blah..

Anonymous said...

The more discussion the better for Jimmy and Creative. Add on!
Don't copycat. I am the one who mentioned osim first...since last year...

Anonymous said...

motorola's stock entered 9 years of decline before rebounding. Quite similar to Creative's case. Remember today's prices is much higher than 2.38. Creative made strategic errors, no doubt about it but it has deep pockets to turnaround, no doubt about it too. Please do some more research to understand Creative better. The "wicked" one has done much more research than the average but not enough to turn him "good". He should consider getting some Creative shares during the "pull back" taking place now.

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