PlayChinese The Fun Way ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Wednesday, March 9, 2011

PlayChinese The Fun Way

When Creative ZiiO 7 was first introduced, there's a stylus in the ZiiO package. A few of us here guessed correctly, the stylus is a pen for Chinese character handwriting recognition. Interestingly, the Creative ZiiO is launched and marketed in Singapore as an android tablet loaded with an educational package called PlayChinese to pick up Chinese the FUN way. It will be known as the ZiiO Shenbi tablet with PlayChinese.

The Normal PlayChinese pack (valued over $1600) will cost you S$199 (+ S$22.90/month).
The pack contains a full suite of goodies:
A 16GB ZiiO Shenbi Android tablet
4 fanciful colour magicpens
PlayChinese Shenbi Application
Protective leather case
14 PlayChinese hardcopy books
ZiiBook Account (2 years)
PlayChinese Community Account (2 years)
iFlashbook Account (2 years)
Magicware (on ZiiO shenbi)
PlayChinese magic cards
Participate in S$3 million PlayChinese marathon
2 hours user training

The Express PlayChinese pack (valued over $5000) will cost you S$199 (+ S$50.00/month).
The pack contains a full suite of goodies from the normal pack AND:
8 more colour magicpens
2nd ZiiBoook Account on USB flash
500 classic children's books on DVD
more iFlashbooks (2 years)
HansVision V11 - Special Express Edition
Magic calligraphy
More magicware
PlayChinese SURE-WIN cards
4GB ZiiO Shenbi with optional S$149 ZiiMax upgrade and get 12 months Free 4G Service from ZiiMax
988 Popular Chinese songs by original singers music video collection
Additional chance for all the lucky draws in PlayChinese marathon

Creative Technology Ltd. today announced the PlayChinese™ Pedagogy System, featuring the new ZiiO Shenbi tablet and content applications that make mastering the Chinese language a fun and easy experience. The Chief Architect of the PlayChinese™ Pedagogy System is Sim Wong Hoo, CEO of Creative. He leads the way in pioneering a new pedagogy that will revolutionise the way people approach the Chinese language, helping to eliminate fear of the language and enabling people to master Chinese through fun and play.

The PlayChinese Pedagogy System is the direct result of Creative's cutting-edge digital technologies combined with its vast knowledge in the field of Chinese language education. Sim, who was English-educated, discovered long ago that the greatest obstacle to mastering Chinese is the fear of the language. The PlayChinese Pedagogy System is designed to help eliminate this fear and unlock the ability to master Chinese through these four key pillars:

ZiiO Shenbi tablet - all-new handwriting enabled Android-based tablet pre-installed with Sim's revolutionary PlayChinese software and a whole host of Magicware applications, together with fanciful colour MagicPens
iFlashbook online learning portal
WaWaYaYa children's educational content
ZiiBoook - the online library with access to over 1 million books, plus 3D flipping software and unique collaborative sharing technologies
HansVision, a Chinese productivity software, is the super-pillar that enables anyone to enhance their proficiency level in Chinese with minimal effort. Other features of the PlayChinese Pedagogy System include the PlayChinese 14-book series in hardcopies, the PlayChinese Magic Cards and other Magicware.

The PlayChinese Pedagogy System promises a "no tests, no stress" approach to mastering the language. Anyone, regardless of proficiency level, can master the Chinese language through this fun and easy system. A PlayChinese Marathon Contest will be launched at the inaugural Creative PlayChinese Expo where Sim will offer up to S$2 million in cash out of his own pocket as prize money, and participants can win up to a total of S$3 million in cash and prizes. Contest terms and conditions apply.

The PlayChinese Pedagogy System will be on showcase at the Creative PlayChinese Expo during the period of 11 - 20 March 2011, from 12noon - 9pm, at Creative Resource in International Business Park. The Creative PlayChinese Expo is a 10-day long festival of innovative technologies, dynamic content and exciting showcases that are the culmination of years of research in innovative technologies.

For more information on the PlayChinese Pedagogy System, please visit

Please feel free to let us know in the comments section below.


Anonymous said...

if Creative can work with the MOE to add Singapore Schools Textbooks inside this ZiiO like Maths, Science and so on and make it more interactive and more illustrative than school textbooks. It will be a hit as a great learning material both within and outside Singapore especially so many foreigners are interested in study materials from Singapore. But i felt the downside is still on its passive touch screen and lack of 3G functionality which makes it very much less user friendly and less useful. If i were to choose beween iPad and ZiiO. I still prefer iPad. In comparison, learning Chinese characters are secondary and to me is not so important especially in Singapore society where the working language is English despite the rise of China. Do you learn Indian language due to rise of India too? Not so. It's not a strong point for me to just buy ZiiO alone just for that purpose. Though that software package is good, it should make it more affordable to be widely accepted and adopted. Do you think Apple store would be popular or widely accepted if its apps are that expensive?

Anonymous said...

Even if MOE endorses it, the product is still unlikely to save the company from its current sorry state. One thing for sure : its share price is heading to $1. Sell before it does so

Anonymous said...

I agreed. Creative doesn't understand what the market wants and it's products won't sell. Passive touch screen is my ah-gong toy, not ah-boy or youngster toy. Its design is not appealing and everyone I know tell me you can buy anything except Creative. Everyone hates Creative and hope it gets diminish forever.

Anonymous said...

Today another hard landing to 3.60, easily giving up a strange useless rally happened last week. More forced selling will happen next few days and will lead the share price to below $3, then $2 and then $0.99

Jimmyboy88 said...

japan earthquake, tsunami and nuclear crisis make its way to the Singapore stock market

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