Creative Announced Another Quarter Loss US$19 million ~ Creative Labs Zen MP3 Players Sound Blaster Card
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Friday, August 10, 2012

Creative Announced Another Quarter Loss US$19 million



Creative just made another announcement of a quarter loss of US$19 million. With this announcement, Creative has been making losses for 3 consecutive years. For those shareholders who are still loyal and holding onto Creative shares. Well done, give yourselves a pat on the back for a job well done to have follow through with Creative for this far and have not given up hopes on Creative. Bad news is that Creative will be under SGX watch list for making 3 consecutive loss years. The worst scenario will be that Creative will be delisted from SGX. What a sad ending if this were to happen.

Looks like the Sound BlasterAxx and HanZpad is not making much progress to help Creative turn their business around from red to black. We have not heard anything much about HanZpad and its progress in the Chinese education market. Let's hope for the best!

We want to hear from you, please feel free to let us know in the comments section below.

52 comments:

Anonymous said...

sun"down".

Anonymous said...

I have ran out of ideas to whack creative. They have awesome profit margin of 50%, meaning sales of 36 mil and loss of 18 mil.

Anonymous said...

Their 800 engineers have shrunk to just 200 to 300.

Anonymous said...

"They have awesome profit margin of 50%, meaning sales of 36 mil and loss of 18 mil"


LOLS.....

Anonymous said...

Their engineers and profits will shrink further. I do not see that they can get out of the woods anytime yet. Customers already see what they want i.e. Apple iPhone and iPad. Samsung is just following. Creative is late. But it's better late than never. Creative needs to show the crazines of Apple and show the customers what they want and not let customers tell them what they want. I felt it still needs to work harder on those speakers as it's not crazy enough for me to throw away my speakers. It needs to work double or triple hard on the Hanzpad as it's not crazy enough for me to throw away my iPad or even Samsung Galaxy. If they want to succeed, they must be as crazy as Steve Jobs to go for the impossible and then integrate technology brillantly. With his philosophy in life which is to make it simple. It helps him and his product. He just makes it simple for his customer and he just makes it happen and it's just magical. Probably Zen has helped him to be more rational and more alive than others.

Anonymous said...

sell Denoise Filter to apple.
sell Denoise Filter to samsung
sell Denoise Filter to sony
sell Denoise Filter to anybody interested to be part of their product.
must be proactive.

Anonymous said...

"profits will shrink further" THEY HAD LOSS, NOT PROFIT, DUMMY!!!!!

Anonymous said...

CREATIVE SHARES REBOUNDING!

Anonymous said...

NOBODY DARES TO PREDICT $1 AGAIN. BECAUSE SHAREHOLDERS STILL RULE! AS LONG AS SHAREHOLDERS DON'T SELL, IT WILL NOT FALL!

Anonymous said...

My advice is to sell away your share and buy their products instead of flooding the forum with Shareholders still rule! Shares rebounding etc. It's very agitating and put off many people who wants to comment as you are always demeaning people. However i understand your woes that you must have lost alot of money on Creative stocks. Life gets alot better if you sell it or stop thinking about it. Have heard of littlebigsound or x-mini speakers. They are popular with younger generations and mobile generations. It's cool and I felt Creative should make one of these. What do you think? It's also perfect for gift and not very expensive too.

Anonymous said...

WRONG AGAIN! SHAREHOLDERS STILL RULE! FAIL FAIL FAIL. NO ONE LISTENS TO DUMMY'S ADVICE! HAHAHAHA

Anonymous said...

hanzpad with sbx 20 can be a good offering to the video/audio conferencing market.

Anonymous said...

STOP! DUMMY WON'T UNDERSTAND! ONLY 1 SINGLE DUMMY, THE FORMER CREATIVE STAFF AND THE ONE WHO LOST HUGE AMOUNT IN THE SHARES AND THE ONE THAT HOPE IT IS $1 AND CLOSING DOWN.

Anonymous said...

3.28 ▼

Anonymous said...

Creative Introduces the Sound Blaster Z-Series –a New Range of Ultra High-Performance Sound Cards Designed for Future Gaming and Entertainment Audio

http://www.creative.com/corporate/pressroom/releases/welcome.asp?pid=13285

Anonymous said...

CREATIVE UNLEASHES SOUND BLASTER TACTIC3D RAGE GAMING HEADSETS

http://www.creative.com/corporate/pressroom/releases/welcome.asp?pid=13284

Anonymous said...

Noticed that most of the time, Creative always launch new soundblaster whenever new Windows OS comes out. Hope it writes the driver well with the new Windows OS and not repeating its past mistake which turns off many people.

Anonymous said...

please lah the name hanzpad sound crap i tot is like han jin peng haha
and axx all sound so awful. Y their product cant name it simple. They trying to focus to act simple and btmline is passe and i never like creative in the first place. Serve them right and i rem last time one hao lian person say apple mp3 shuttle is worst than china mp3 player now karma strike them bery good.Their product, naming, sales, marketing is hanz standard so passe

Anonymous said...

and i predict the share price will down swiftly from lext week. big boys just finished short coverling.

Anonymous said...

I agreed the naming does not ring a bell with me too. It's not creative but just confuse its customer between old and new products. It's not easy to market, not easy to explain too. Look at all their products, can you tell which is generation 1, generation 2 etc? They should also sit down and ask themselves why it's products failed to sell while others sell like hot cakes. To defeat others, it needs to defeat itself first. It's not going to be beneficial to themselves if their products won't sell. Something need to change. At the very least, change their naming convention.

Anonymous said...

they have good products but bad marketing activities. good technocrat are not necessary good marketeers. spend some money to have a proper launch may make much difference. most of the people who can buy the products does not come on internet. just too busy making money

Anonymous said...

look at korean product. nothing creat but they put lots of money into marketing to make prduct looks like the most wanted item. so it sells.

Anonymous said...

making a profitable business is about matching cost to income. but looking at the p&l looks like not possible unless most engineers/expensive overhead are retrenched. so better way is to increased sale pass $600m. that needs good marketing not cheapo internet staff. the audience who can pay are not on internet. christmas coming. ads on tv/business times type of paper will yield better results.

Anonymous said...

another dummy and rubbish post

Anonymous said...

Anyone knows when the Hanzpad tablet is going to be launched?looks like only Hanzpad can turnaround Creative!

Anonymous said...

no one cares about hanzpad. get out of creative shares. win 8 and next generation apple products is the way.

Anonymous said...

3.13 ▼

http://www.valuebuddies.com/thread-1346.html

Anonymous said...

Its share dropping almost every day. The enemy is themselves. They need to give their customer the faith. That faith can help them to win customers back. That faith ensure them to do better than previous time. Apple has been jeered before. To me, Apple is not a smart company however they are genius in integrating hardware and software brilliantly together. They know that they can do it better than others if they do it themselves. They definitely looking at replacing everyone including Microsoft, Facebook, Google in that personal space and they know how to integrate them well into the hardware too. As long as it's personal, Apple is interested to integrate them into their hardware. This is powerful strategy which most company doesn't do it. Hence they can always on the lookout to eat other people's lunch and change the way we look at things.

Anonymous said...

....ZzZzzz....

Anonymous said...

3.10 ▼

Anonymous said...

1.00 ▼

Anonymous said...

can crystal clear technology be a part of every tablets/ mobile phone.

Anonymous said...

Get out creative shares. Sound blaster axx sales still practically 0. Windows 8 and new iPhone and iPad coming.

Anonymous said...

on amazon.com sbx20 there were n number for sale and now out of stock.

Anonymous said...

3.28 ▼
3.13 ▼
3.10 ▼
3.09 ▼
http://www.reuters.com/finance/stocks/chart?symbol=CREA.SI

Anonymous said...

STRONG REBOUND, DUMMY!

Anonymous said...

pop up shop at comex2012 looks crowded. jia yu.

Anonymous said...

Creative shares up again on strong volume. Dummy is fuming.

Anonymous said...

3.22 ▲

1 Aug 2012 - 3.38
31 Aug 2012 - 3.22

STRONG REBOUND, JIMMY!

Anonymous said...

sbx 20 on amazon almost sold out.wonder other places got similar good response.

Anonymous said...

yay! all distributed for free...FAIL !

http://www.amazon.co.uk/product-reviews/B008ANFE8W/ref=dp_top_cm_cr_acr_txt/275-3830607-9539338?ie=UTF8&showViewpoints=1

Anonymous said...

Next on sale could be creative knowledge china, then ziilabs. maybe buyout for delisting could be 1.5 per share.

Anonymous said...

creative jia yu, ziibook jia yu

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