Creative has strike a deal with Intel. They were once competitors when Creative announced that they going to make Zii chips for mobile devices. But now, its a change of tide and they are business partners now.
I am not sure if this is a business deal which Creative gained a lot. It look like a package deal with Intel that they are to take in ZiiLabs and at the same time, purchase the license to use the high-performance GPU technology in ZiiLabs.
The Zii ZMS technology will be now more available to the world when Intel integrate it with there very own chips. This may be a win win situation for both parties. Intel will gain a formidable technology to compete against more viable competitors such as AMD, etc. Creative will have some extra cash to buy some time and hopefully put it to better use and turn the company around.
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